Hi, I’m James
Managing Director. EVP. Business lead.
I’m a big believer in brands needing a powerful idea, simply communicated.
So, I put this introduction together to translate the functional resume format into a simple but memorable narrative.
Please read on for more on my Philosophy, Work I’m proud of, and more.

My philosophy? FAME
I’m a devout student of marketing effectiveness; as David Ogilvy famously said, “We Sell or Else”.
And so in order to - transparently - sell myself and my approach to brand-building and team-leading, I’ve found it useful to distil what I believe, how I operate and the work I’ve been proud to oversee into four simple principles.
This has helped build culture in the teams I lead, trust from my client partners and clarity of direction for all involved.
A brand is a promise; this is mine. And I dig in to each principle in more depth through the rest of the site.
Thanks for reading.