I’m a devout student of marketing effectiveness; as David Ogilvy famously said, “We Sell or Else”. 

And so in order to - transparently - sell myself and my approach to brand-building and team-leading, I’ve found it useful to distil what I believe, how I operate and the work I’ve been proud to oversee into four simple principles. 

This has helped build culture in the teams I lead, trust from my client partners and clarity of direction for all involved. 

A brand is a promise; this is mine. And I dig in to each principle in more depth through the rest of the site.

Thanks for reading.